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Latest NewsJuly 2010The CMO Institute Names iDirect’s Toni Lee Rudnicki One Of Top Ten Chief Marketing Officers In The U.S. Ms. Rudnicki strengthens iDirect brand and market share through successful vertical marketing program
Herndon, Va., July 27, 2010 - ST Electronics related US satellite communications company, iDirect, Inc. (iDirect), today announced that Chief Marketing Officer (CMO), Toni Lee Rudnicki has been honored by The CMO Institute as one of the top ten marketing leaders in the U.S. This distinction recognizes Chief Marketing Officers who have demonstrated outstanding leadership across various disciplines of the marketing field during 2009. Ms. Rudnicki’s marketing team has strengthened iDirect’s brand as a global VSAT technology leader and contributed to increased market share in key verticals. iDirect is a world leader in satellite-based IP communications technology. As iDirect’s CMO, Ms. Rudnicki has built a world-class marketing team and developed key marketing strategies that have accelerated the company’s growth. Ms. Rudnicki joined iDirect in 2006 to assist in transforming the entrepreneurial engineering company into a market-led solutions provider able to capitalize on the emerging demand for satellite IP broadband service. She built a key vertical market strategy that has increased iDirect’s share within growing segments. In 2009, she spearheaded the company’s first-ever vertical marketing campaigns, focusing on the maritime and mobile telecom markets. iDirect concluded 2009 with a 47% share of the maritime VSAT market and has become the de facto standard in enterprise, mobility and other expanding markets. Further, Ms. Rudnicki has helped elevate the iDirect brand to a leading global VSAT technology company, leading the industry in online marketing presence and use of social and interactive media. In 2009, Ms. Rudnicki directed the re-launch of iDirect’s Website with a marketing-oriented focus that earned a Website Standard of Excellence award from the Web Marketing Association. The CMO Institute’s nominees for Chief Marketing Officer in 2009 were evaluated across several categories of performance, including market orientation and customer intimacy, accountability for results, commitment to innovation, and overall contribution to the success of their company.
iDirect is transforming the way the world gets and stays connected. The company’s satellite-based IP communications technology enables constant connectivity for voice, video and data applications in diverse and challenging environments. The iDirect Intelligent Platform™ integrates advanced technology into iDirect’s portfolio of hubs, routers and network management software to address the growing complexity of deploying and managing global IP networks. With more than 15 years of global satellite communications experience, iDirect serves customers in over 50 countries through a diverse network of service provider partners, including seven of the World Teleport Association’s Global Top Ten operators. Headquartered in Herndon, Virginia, iDirect has offices in Europe, Middle East, Africa and Latin America. In 2007, iDirect Government Technologies (iGT) was set up to drive adoption of its IP-based solutions in the US Government market. In 2008, iDirect Asia Pte Ltd was established in Singapore to enhance its value-add and responsiveness to customers in the Asia Pacific region. Please visit www.idirect.net. ST Electronics, the electronics arm of ST Engineering, delivers innovative system solutions to government, commercial, defence, and industrial customers worldwide. With a presence in more than 30 cities in 20 countries, ST Electronics markets its solutions to more than 80 countries internationally. It specialises in the design, development and integration of advanced electronics and communications systems, such as broadband radio frequency and satellite communication, e-Government solutions, information communications technologies and IT, rail and traffic management, real-time command and control, modelling and simulation, interactive digital media, intelligent building management and information security. Please visit www.stee.stengg.com. Media Contacts:Magdalen Loh Julie Bettinger
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Since Toni Lee came onboard in 2006, she has driven our marketing success, contributing to iDirect’s substantial growth and expansion. Her innovative vertical marketing strategy has allowed iDirect to capitalize on emerging market opportunities, and will be integral to our continued success and development as one of the leading brands in the VSAT industry.
Mary COTTON
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