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(Cannes, France—October 18, 2005) — Today at MIPCOM 2005, Nelvana Limited, together with ST Electronics (Training & Simulation Systems) Pte Ltd (STEE-T&S) and the Media Development Authority (MDA) of Singapore, jointly announce that they have signed a memorandum of understanding to produce and launch 10 direct-to-video and three animated series.
To launch the partnership, the parties intend to co-invest, co-produce and co-distribute 26 x half-hour adventure series The Future is Wild. This 3-D animated series features incredible lessons in evolution as a group of teenagers travels millions of years forward through time. There our heroes encounter sights and creatures that may seem the stuff of fiction—yet according to science, could easily become fact.
Through the strategic MOU, the parties will seek original concepts and pre-existing intellectual property for 3D animated direct-to-video and series development globally. The parties will maintain an equal Canadian and Singaporean participation to co-invest in and co-produce these properties. STEE-T&S, a wholly-owned subsidiary of Singapore Technologies Electronics (ST Electronics), will explore building distribution networks for these products in Asia, Australia and New Zealand, while Nelvana will be responsible for distribution to the rest of the world, thus providing this partnership with a global commercial reach.
“Singapore, traditionally a service-oriented region, is fast becoming an animation force in the industry. We recognize the country’s wealth of technological expertise, and we are proud to be a part of its growth into a full-fledged co-production partner, contributing not only to animation production but also participating in downstream revenue,” said Scott Dyer, Nelvana’s Executive VP of Production and Development. “We are confident that this collaboration will become a cross-directional gateway for Nelvana into the Far East and our partners into the West.”
"With a decade of experience in the development of high-end training and simulation systems, which involves the use of extremely realistic graphics, it is a natural step for ST Electronics to apply this expertise to the world of 3-D animation. This collaboration is a great opportunity for us to work with global players in the animation industry. It will further enrich our artistry and skills in this highly specialised field and will enable us to bring quality 3-D animation to the worldwide market. This exposure to 3-D animation will enliven our offerings to the simulation and training market," said Lee Fook Sun, Deputy President (Operations), ST Electronics.
Dr Christopher Chia, CEO, MDA said, "Canada is our first treaty partner for co-production; and we are delighted by this latest partnership with established global players like Nelvana and Singapore animation company, ST Electronics. We hope that it will encourage other companies to partner with Singaporean companies to produce world-class content for audiences around the world.”
About Nelvana
Nelvana Limited is one of the world’s leading international producers
and distributors of children’s programming and products. Its current stable
of franchise properties includes Emmy Award®-winning and globally renowned
brands such as Rolie Polie Olie, Babar, Franklin and Beyblade. Nelvana is owned
by Corus Entertainment, a Canadian-based media and entertainment company. Corus
is a market leader in both specialty TV and Radio. The company’s other
interests include music, television broadcasting and advertising services. A
publicly traded company, Corus is listed on the Toronto (CJR.NV.B) and New York
(CJR) Exchanges. Corus’ website can be found at www.corusentertainment.com.
About ST Electronics (Training & Simulation Systems)
ST Electronics (Training & Simulation Systems) Pte Ltd (STEE-T&S)
develops, manufactures and markets advanced computer graphic software and solutions
for simulation, visualisation and various industry applications. It applies
leading edge technologies and design methodologies to meet the stringent requirements
of customised electronics systems and solutions. STEE-T&S is a wholly-owned
subsidiary of Singapore Technologies Electronics Limited – one of the
largest electronics system houses in Asia which specialises in the design, development
and integration of advanced electronics systems. Please visit www.stee.stengg.com
ST the Media Development Authority of Singapore
The Media Development Authority of Singapore (MDA) aims to develop
Singapore into a global media city. Its Media 21 strategy seeks to create a
vibrant environment for the industry and public via five key thrusts: establish
Singapore as a media exchange; export 'Made-by-Singapore' content; internationalise
local media companies; nurture local media talent and develop digital media.
Please visit www.mda.gov.sg
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