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News & Events

Latest News - April 2005

ST Electronics Renames Its Companies
To Strengthen Market Positioning

Singapore, 28 April 2005 — Singapore Technologies Electronics Limited (ST Electronics), the electronics arm of Singapore Technologies Engineering Ltd (ST Engineering), has launched a rebranding of its core businesses to better reflect and strengthen the marketing of its capabilities, core competencies and solutions. The change is part of an overall effort by ST Electronics to create and leverage on a stronger group identity and branding vis-à-vis its customers in local and international markets.

ST Electronics’ wholly-owned subsidiaries have been renamed in line with this exercise. The rebranding of the subsidiaries will consolidate ST Electronics’ positioning in these markets and reflects the integration of the group’s areas of focus to facilitate its future growth.

“The brand equity of ST Electronics is well recognised as the company garners more successes in the region and internationally. This move to rebrand our subsidiaries will consolidate and leverage on the strong brand equity and goodwill of the group. While each of our businesses has its own strength and is known in its specific market sector, this exercise also enables the group to clearly define the core competencies of the various companies. The re-branding will also provide greater clarity of the expertise of our key subsidiaries and position us to serve our customers.”

~ SEAH Moon Ming
President, ST Electronics

ST Electronics’ renamed subsidiaries are:

ST Electronics (Satcom & Sensor Systems) is a leading supplier of VSAT (very small aperture terminals) and network solutions. Its customer base spans over more than 50 countries worldwide and include, telecommunications service providers, corporate enterprises, financial institutions, defence, government agencies as well as the oil-and-gas industry. With its innovative products and solutions, the company enables its valued customers in turn to provide high quality and value-added service to the end-users.

ST Electronics (Info-Comm Systems) has, over the past two decades, built up extensive experience and skills as a leading solutions house in the Asia Pacific region for communications, electronics and intelligent traffic and fleet management businesses. It has vertically integrated the processes of design development, production, system integration, maintenance and system enhancement to be a one-stop solution house for its customers. Its core business expertise includes mobile solutions and info-comm appliances, intelligent traffic and fleet management systems, integrated communications solutions, radio and radio frequency tagging systems, mobile track & trace systems, as well as info-security products and solutions.

ST Electronics (Info-Software Systems) started operations in 1986 and has since emerged as the leading systems house in the region for mobile / real-time decision support systems. A key C2I (command, control & intelligence) solutions provider, it focuses primarily on providing superior defence C2I applications, homeland security systems and enterprise solutions to both civil and defence customers worldwide. The company’s activities range from consultancy to design, development, systems integration, commissioning and life-cycle support of operational systems.

ST Electronics (Training & Simulation Systems) offers one-stop solutions from software applications and development of new innovative training systems to providing maintenance and upgrade of legacy training systems. With over two decades of experience, the company is a recognised leader in the field of simulation and training in both the commercial and defence sectors.

ST Electronics, the electronics arm of ST Engineering, delivers innovative system solutions to commercial, defence, and industrial customers worldwide. It specialises in the design, development and integration of advanced electronics systems, such as broadband radio frequency and microwave communication, rail and traffic management, real-time command & control, training and simulation, intelligent building management, and information security and mobile commerce solutions. ST Electronics applies leading edge technologies and design methodologies to meet the stringent requirements of customised electronics systems and solutions. It undertakes continuing research and development to help create cost-effective proprietary products at both system and component level to provide quality solutions to customers. Please visit www.stee.stengg.com.

ST Engineering is an integrated engineering group providing solutions and services in the aerospace, electronics, land systems and marine sectors. Headquartered in Singapore, the Group reported revenues of S$2.95 billion in FY2004. Its market capitalisation of about S$7 billion ranks it among the largest companies listed on the Singapore Exchange. ST Engineering has 12,000 employees worldwide, and over 100 subsidiaries and associated companies in 15 countries and 22 cities. Please visit www.stengg.com.

Media Contact:
Lim Beng See
VP / Head, Corporate Communications
Singapore Technologies Engineering Ltd
Tel: (65) 6722-1883
Fax: (65) 6720-2293
Email: limbs@stengg.com

Magdalen Loh
AVP / Head, Corporate Communications
Singapore Technologies Electronics Limited
Tel: (65) 6413-1788
Fax: (65) 6484-8840
Email: magloh@stee.stengg.com

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